Victoria Rose Designs BRExecutive SummaryVictoria Essays - Economy

Victoria Rose Designs BRExecutive SummaryVictoria Rose Designs has been operating as a successful manufacturer and retailer in Melbourne for the past 10 years. The company manufacturers their items domestically in Australia, however their inputs and materials are sourced globally, creating dissatisfied customers due to faulty garments. Recently the company has seen a loss in market share due to faulty products, outdated technologies and poor customer service, putting a hold onto their plans to expand. This report will outline the role of operations management. It will also explain two operations influences that affect the management decisions of the company. Lastly, this report will propose and justify two operations strategies that management can introduce to address the issues the company is currently facing. Role of Operations ManagementSince Victoria Rose Designs is both a manufacturer as well as a retailer the role of operations is extremely important to the business. The role o f operations is needed to match the customers expectations from what has been advertised by the business, instructing the necessary quality controls. In a manufacturing business such as; Victoria Rose Designs, operations refers to the processes involved in turning raw materials and resources into outputs of finished goods or products. Thus, referring to the business processes that involve the transformation or production of goods and services. Along with this value adding is another important part of operations management, as the quality of the production can add to the value of the product. InfluencesQuality Expectations The expectation of quality is a significant influence on the operations function of the business and heavily affects the management decisions at Victoria Rose Designs. Due to the companies products being manufactured domestically it is assumed by customers that the products offered are of high quality. However, this is contradicted as the companies main complaint i s their faulty products which has resulted in the loss of market share. This demonstrates the affect of quality expectations on the managements decisions as the company must decide whether or not to locally source inputs in order to raise market share and continue the growth of the business. Even though locally sourced inputs will prove to be more expensive, by doing this the business will be able to raise the price of the goods, being justified by the quality. However, if the business were to continue in their current ways there could be a further decline in the businesses market share. Therefore, the influence of quality expectations is vital for the companies plans of expansion and growth. TechnologyTechnology is another crucial influence on Victoria Rose Designs that affects the decisions of the companies management. This is evident through the addressed issue of the companies outdated equipment and design methods. Because of this the company has fallen behind competitors, shown through their declining market share. Due to the lack of new or leading edge technology the company will not be able to stay ahead of their competitors or keep their quality to a high standard, demonstrated by the increase in faulty garments. Even though these new technologies come at a large cost the benefits through using updated or leading edge technology the company will be able to produce larger amounts of products as well as a higher quality of products. Therefore, by choosing to invest in updated technologies Victoria Rose Designs will be able to achieve their goal of further expanding their business.Operations StrategiesPerformance Objectives - Quality of DesignQuality of design is extremely important to a clothing retailer/manufacturer such as Victoria Rose Designs. This is because the design is able to determine the inputs needed, and how the transformation processes will be arranged in order to produce the finished good. It is evident that the company has had issues with their design methods due to them being outdated, along with their use of cheap materials. Typically, a high-quality design for a good will be clear from the high-quality materials used in manufacturing, the care and presentation, functional the good is, the look of the good and how long-lasting it is. Well designed and produced goods will normally attract a higher price compared to lower quality products. As a performance objective, the business needs to decide the quality of product it will deliver to